Tag: USDA Dietary

The USDA’s recent release of its 2010 Dietary Guidelines (USDA Web Site – Dietary Guidelines) has generated a storm of media coverage and responses from every point of view.  What are food marketers to make of these new guidelines? What level of awareness is there among consumers and what opportunities does it present for food companies? This month, I’ll share the highlights and offer some perspective on what this means for marketers. What’s New? What makes these guidelines different from past iterations (they are released every five years) is the context in which they’ve been released, namely, the alarming growth in