Category: Grocery Brands

Many brands are using social media channels, including Twitter, to connect with their customers. I recently read a very informative blog post by Chris Brogan about how grocery brands are “tweeting” on Twitter – mainly poorly, but some well. These days, many brand managers recognize that they must pay attention to Twitter and Facebook. The days of relying solely on advertising and couponing to drive brand share are long gone. However, it seems that many companies still don’t really “get” how to use social media well. Here’s a quick look at the do’s and don’ts of effective tweeting. Don’t have