Category: Blog

I am in Baltimore this week for the Organic Summit and Natural Products Expo East. It’s an exciting time for the industry.  According to the Organic Trade Association, the organic industry grew nearly 8% in 2010 at a time when “flat is new growth” is the current trend for many other segments of the economy.   Given the state of the economy, this is particularly notable. It is clear that ever more consumers are choosing to buy organic and natural products, and retailers are beefing up their product selections to meet the demand. Where will the industry go from here?  Based on current trends

I recently attended the “Maine Food For Thought” Forum, sponsored by the Maine Food Producers Alliance, and gleaned a number of very helpful tidbits that will be useful for food marketers.   One of the most interesting segments of the Forum was a panel discussion where a variety of company founders shared key lessons they have learned over the years. The companies represented on the panel were Stonewall Kitchen (Natalie and Jonathan King), Stonyfield Farm Café (Mac McCabe), Winterport Winery (Joan and Mike Anderson), Grindstone Neck of Maine (Carl and Mason Johnson), and  Raye’s Mustard  (Karen Raye).   These are all well-established businesses, involved in a variety of food products

This year’s International Boston Seafood Show, which opens this Sunday in Boston, (along with the adjacent New England Food Show)  promises something for everyone.  The conference program features almost 20 presentations, some of which will be of particular interest to seafood marketers.  Many of us attend the show to check out new products and trends, and judging from what’s being featured in the New Products Showcase, this year’s show will not disappoint. Of course, on everyone’s minds will be the devastation in Japan that has followed the massive March 11th earthquake and tsunami. The disaster has damaged many Japanese fishing ports, and

The USDA’s recent release of its 2010 Dietary Guidelines (USDA Web Site – Dietary Guidelines) has generated a storm of media coverage and responses from every point of view.  What are food marketers to make of these new guidelines? What level of awareness is there among consumers and what opportunities does it present for food companies? This month, I’ll share the highlights and offer some perspective on what this means for marketers. What’s New? What makes these guidelines different from past iterations (they are released every five years) is the context in which they’ve been released, namely, the alarming growth in