Food Biz
Join our community

Wake up your centre-plate with fresh options

Centre of the plate

While chicken still holds its status as the centre-of-plate star for both consumers and operators, demands are shifting.

By Technomic Inc.

More consumers are looking past poultry to seafood, vegetarian and vegan options. Utilizing proprietary intelligence and exclusive consumer data, Technomic’s Canadian Centre of the Plate Consumer Trend Report identifies and analyzes menu and consumer trends impacting the foodservice industry today.


“Although the most familiar and widely accepted proteins are still top of mind, today’s consumers, especially younger consumers, are interested in trying new options,” explains Kelly Weikel, Technomic director of consumer insights. “This includes unique spins on tried-and-true offerings and a greater openness to try seafood, vegetarian and vegan fare. Adding these options can help minimize the veto vote and meet the needs of future consumers.”

[View larger INFOGRAPHIC: Spotlight on Centre of the Plate]


Centre-of-plate findings include:

  • A majority of consumers eat chicken (89 per cent), beef (81 per cent) and pork (68 per cent) as an entrée at least once every 90 days.
  • Seafood tops the list of the fastest-growing entrée proteins, with haddock (15 per cent), prawns (14 per cent) and lobster (4 per cent) increasing on Top 250 limited- and full-service restaurants.
  • The most preferred entrée by category is hamburger for beef (76 per cent), rotisserie chicken for chicken dishes (61 per cent) and mixed vegetables for vegetarian dishes (61 per cent).