Food Biz
Join our community

Grow your breakfast sales!


Most Canadian consumers eat breakfast on a regular basis. More than eight out of 10 consumers (82 percent) say they eat breakfast at least sometimes, and 32 percent say that they always eat breakfast.

By Technomic Inc.

But even among those who eat breakfast regularly, there are times when breakfast is skipped. Forty-three percent of Canadian breakfast consumers told Technomic they skip breakfast at least once a week. To help lure these customers—and drive incremental traffic and sales—foodservice operators should tailor breakfast programs to meet consumers’ most important needs, including convenience, value, health and variety, to name a few.

Here are 3 key findings on Canadians and breakfast:

• Breakfast is a price-sensitive meal: 52 percent of consumers who eat breakfast at home do so to save money; at least three out of 10 say it is too expensive to purchase breakfast from limited-service restaurants (31 percent) and full-service restaurants (43 percent) during the week.

• Consumers link breakfast and health: 73 percent of consumers feel it is unhealthy to skip breakfast. Healthy breakfast options are a top traffic driver at both LSRs and FSRs, and open-ended data reiterates this call for healthy breakfast fare.

• Don’t forget about coffee: About 63 percent of foodservice breakfasts include coffee. Additionally, consumers cite the availability of their preferred coffee as a key reason why they visit their primary breakfast source.

For further information: