With summer upon us, operators are re-examining their beverage menus for innovation opportunities with seasonal limited-time offers.
Restaurants are rolling out heat-busting iced and frozen drinks. We are seeing everything from creamy, candy-flavoured shakes to iced teas to healthy frosty frappes. Here are a few noteworthy beverage LTOs recently added to menus:
Coffee Culture Cafe & Eatery rolled out a menu of Reese’s candy items, including the Chococcino blended drink made with Reese’s Peanut Butter Cups and frozen hot chocolate, topped with whipped cream, a mocha drizzle and more pieces of Reese’s Peanut Butter Cups. This indulgent drink is appealing as a cool summer drink as well as a sweet after-meal treat.
Timothy’s World Coffee introduced refreshing fruit-flavoured teas and Italian sodas. New drink varieties are Peach Mojito Tea Fusion, Mango Passion Fruit Tea Fusion, Coconut Lime Italian Soda and Yuzo Lemon Mojito Italian soda. All of the iced beverages are available throughout summer.
Coffee Depot also introduced cold tea drinks. The new iced yerba mate teas are available in Blue Lagoon and Amaretto Sour flavours. Not only are these options light and refreshing, but they also have a better-for-you appeal due to the health attributes of yerba mate.
Presse Cafe also debuted a healthful summer beverage, the Red Frappe. The bright red blended beverage is made with raspberries, beets, apples, bananas, cranberries and orange juice. As swimsuit season approaches, colourful frozen drinks made with fruits and superfoods are particularly appealing to diners.
Beyond price-focused drink promotions, summer is a chance for operators to emphasize cold, creative concoctions that help beat the heat. This summer season, we will see restaurants innovate with fruity iced teas, mocktails, over-the-top shakes and specialty sodas.
With more than 15 years of experience in the research/consulting industry, Patrick Noone, Executive Vice President, Business Development, is integrally involved in the sales, development and marketing of Technomic’s online resources, reports and custom studies—tools that provide clients with actionable industry data that supports their strategic and tactical business planning processes. He also manages Technomic’s Business Development and Client Service teams.