The leading players in fast food focused on upgrading their offer in 2015.
by Euromonitor Intl.
- This was due to growing consumer demand for high-quality, healthy and ethical options and a growing interest in local provenance. A&W for example switched to organic and Fairtrade coffee across its chain in January 2015, while also emphasising the environmentally-friendly nature of many of its suppliers. The chain also rolled out a new “hip nostalgia” store format specifically designed to appeal to millennials. Tim Hortons meanwhile increased its focus on health, with TV advertising highlighting healthier options such as its Egg White Turkey Sausage Breakfast Sandwich. McDonald’s meanwhile sought to fend off growing competition from smaller premium burger fast food chains such as Five Guys with its launch of the premium Mighty Angus burger produced from 100% Angus beef from Canadian farms.
- Restaurant Brands International was the leading player in fast food in 2015 with a strong value share of 28%. This company was created at the end of 2014, when Tim Hortons Inc and Burger King merged, thus becoming the world’s third-largest consumer foodservice company. This company thus became the dominant player in bakery products fast food with 65% value share in the year, while ranking fourth in burger fast food with 4% share.
- A focus on healthier and more ethical ingredients is expected to remain a key trend in fast food in Canada in the forecast period. Many chains have notably announced plans to transition to cage-free Canadian eggs by 2020-2025, including McDonald’s, Cara Operations and, MTY Food Group. By 2018, McDonald’s meanwhile plans to offer only antibiotic-free chicken, while the company will also begin to shift beef purchases to suppliers certified by the Canadian Roundtable for Sustainable Beef from 2016. From February 2016, A&W meanwhile launched bacon made from antibiotic-free pork and containing no artificial ingredients, with this being a first in North American fast food.