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Hellmann’s® helps you turn walk-ins into regulars

In a business where first impressions lead to lasting impressions, those first few bites of a sandwich are the ones that matter most to your diners.

By Jane Auster

Using a quality brand like Hellmann’s® Real Mayonnaise in your restaurant kitchen can help turn those walk-ins into regulars and create more opportunities for your business to grow.

Hellmann'sserving-sandwichSandwiches are big business in Canada, and getting bigger. By all accounts, Canadians love their sandwiches. According to a recent Technomic Canadian study, Canadians eat an average of 3.3 sandwiches a week, and 35 percent of consumers say they eat a sandwich at least every other day.1

In addition, they are turning to restaurants to try new sandwich combinations and flavours. Diners are increasingly likely to try new or unique flavours on sandwiches than on other foods (27 percent, up from 21 percent in 2012).1
Slightly more than 20 percent, and close to one-third of 25- to 34-year-olds, said they “demanded” more ethnic-inspired sandwich options at restaurants1, such as the banh mi or gyro, sandwiches with roots in Vietnam and Greece, respectively.

The report went on to say that in addition to finding new customers with more flavourful options, operators can improve sandwich sales by enhancing the focus on quality.One of the best ways to boost your sandwich sales and keep customers coming back is to improve upon the quality of the ingredients, including the condiments.1

That’s why more and more operators are turning to Hellmann’s® Real Mayonnaise for its consistently high quality, ease of use, and versatility. It never lets them down, and it removes any guesswork, giving operators confidence in their sandwich offerings.

Hellmann'sfood-truckTo prove that it only takes one bite to turn a walk-in customer into a regular, Hellmann’s® partnered with Chicago delis The Slide Ride, Manny’s Cafeteria & Delicatessen, Old Oak Tap, Jerry’s Sandwiches and Bourgeois Pig Café to create the Love at First Bite food truck. For two days, customers sampled their favourite burgers, sandwiches and wraps, made with Hellmann’s®, and professed their Love at First Bite.

More than 2,500 customers visited the food truck, and 99% said they experienced Love at First Bite with Hellmann’s®. And if customers experienced Love at First Bite, so did the operators who saw happy and hungry customers return over and over.

As restaurant operator Mason Green of Bourgeois Pig Cafe noted, “If you use high quality ingredients, you’re definitely going to get a killer sandwich. Why wouldn’t you use the best?”

“It’s an opportunity to pair with a product that has the same qualities as our restaurant itself,” added Trey Elder of Jerry’s Sandwiches.

A key challenge for restaurant operators today is building traffic, getting new customers through the door, and once there, converting them into regulars. Working with Hellmann’s® Real Mayonnaise can make a difference. The use of high quality ingredients with consumer loved brands is the culinary confidence consumers are looking for. That very first bite becomes vital in determining the likelihood of a return visit.

Love at first bite becomes love with every bite, and that first impression leaves a lasting impression.

Find out more about creating love at first bite at

To see the Hellmann’s® Love at First Bite food truck in action, watch: 

What makes your diners fall in Love at First Bite?

  • Quality ingredients
  • Consistency from sandwich to sandwich
  • A great sandwich from the first bite to the last
  • A difference they can taste

1 Source: Technomic, Inc., Canadian Sandwich Consumer Trend Report, July 2014.